Players are working together to build a town in the Wild West, making decisions based on the amount of money they are willing to invest. While the players appear to be building the town together, each of them has a secret agenda. The aim of each player is to have built at least 4 of the 6 objective buildings on their secretive Objective Card.
To earn money, players employ professions. Each turn, a number of Profession Cards is open for bidding and players participate in auctions to get them. Professions do not only influence each player’s direct income, but they also influence the player on their left, adding another layer of strategy to the bidding process.
Every turn, players will bid for new professions and the building that will be built in the town. The players will then collect income from their active Profession Cards.